Week 10

This week had a guest lecturer, Lucie Bohmova. She is from the University of Economics in Prague and discussed the importance of social media for businesses. She also explained the 4 C's: Creativity, Creation, Community and Connection. She then explained that a good social media strategy should have four main goals. Firstly, get people to know your brand. Secondly, get people to like your brand. Thirdly, get people to trust your brand. Finally, get people to buy the products in your brand. At the end of the class, we formed groups and discussed what we thought social media would be like in 2020. We all had different and unique ideas. I found it very interesting to listen to other people's suggestions.
As part of my learning for this week, I read a blog created by Donné Torr who provides reasons for why social media is important to business. Torr explains that social media must be present in businesses in order learn more about customers and connect with your audience. He expalins that it is now very easy to learn about your customers thanks to social media sites like Facebook. It also allows you to further understand the needs of your customers. He also explains that social media is important to improve customer service, improves brand awareness and helps expand your businesses professional network. This article was very interesting and I encourage fellow students to read this blog. A link is provided below to read this article. 
This week we had our final group meeting. At this meeting we finalized both the app and the marketing aspect of the project. We also completed the various other aspects of the project that must be completed. We were delighted to have finished the project in good time and we were happy to have worked together. 

Why is Social Media Important for Businesses