Our final lecture was focused on the future of social media. Shane asked us to split into groups and had a few questions he wanted us to discuss. He asked us "Have we accomplished Tim Berner Lee's vision of a semantic web?", "What will come next?" and "Who will take us there?". We all had different ideas on the matter and it was very interesting to listen to other people's opinions. We then had another group exercise in which we were to discuss which social media tool do we think will evolve in the next 6 months, what is the long term prospect of this tool and what three major ideas do you think holds for social media in 2020. Again, we all had different ideas and I was fascinated to hear valid of others. I believe that by 2020, Facebook will still be the leading social media site. I also believe that social media sites like Instagram, Twitter, Yik Yak etc. will begin to fade.
We finished the lecture by talking about the group projects and our individual blogs which are to be completed by Friday and Monday respectively.
Wednesday, 22 April 2015
Week 11
This week we focused on ethics. We split into groups at the start of the lecture and Shane asked us questions to discuss. Firstly, he asked 'Is monitoring employees via technology ethical?' Secondly, he asked 'Under what circumstances is it ethical for customer's data to be shared?' Finally, he asked 'Is it ethical for Facebook to display news feed stories that increase your mood?'
In my opinion, I think it is unethical to monitor employees via technology and share customer's data. As citizens, we are entitled to privacy and our personal information should not be shared. However, if these people are involved in criminal activity and authorities believe that by monitoring their information it would lead to their conviction, then I believe that there should be some form of monitoring citizens. Thus, it is ethical to monitor employees computers and share their data if there is a chance of unveiling the truth.
Shane explained that there are several forms of ethics, e.g meta ethics, normative ethics and applied ethics. Shane then reminded us of our quiz on Friday at 9am and wished us the best of luck.
In my opinion, I think it is unethical to monitor employees via technology and share customer's data. As citizens, we are entitled to privacy and our personal information should not be shared. However, if these people are involved in criminal activity and authorities believe that by monitoring their information it would lead to their conviction, then I believe that there should be some form of monitoring citizens. Thus, it is ethical to monitor employees computers and share their data if there is a chance of unveiling the truth.
Shane explained that there are several forms of ethics, e.g meta ethics, normative ethics and applied ethics. Shane then reminded us of our quiz on Friday at 9am and wished us the best of luck.
Week 10
This week had a guest lecturer, Lucie Bohmova. She is from the University of
Economics in Prague and discussed the importance of social media for businesses.
She also explained the 4 C's: Creativity, Creation, Community and Connection.
She then explained that a good social media strategy should have four main
goals. Firstly, get people to know your brand. Secondly, get people to like
your brand. Thirdly, get people to trust your brand. Finally, get people to buy
the products in your brand. At the end of the class, we formed groups and
discussed what we thought social media would be like in 2020. We all had
different and unique ideas. I found it very interesting to listen to other
people's suggestions.
As part of my learning for this week, I read a blog created by Donné Torr who provides reasons for why social media is important to business. Torr explains that social media must be present in businesses in order learn more about customers and connect with your audience. He expalins that it is now very easy to learn about your customers thanks to social media sites like Facebook. It also allows you to further understand the needs of your customers. He also explains that social media is important to improve customer service, improves brand awareness and helps expand your businesses professional network. This article was very interesting and I encourage fellow students to read this blog. A link is provided below to read this article.
This week we had our final group meeting. At this meeting we finalized both the app and the marketing aspect of the project. We also completed the various other aspects of the project that must be completed. We were delighted to have finished the project in good time and we were happy to have worked together.
Why is Social Media Important for Businesses
As part of my learning for this week, I read a blog created by Donné Torr who provides reasons for why social media is important to business. Torr explains that social media must be present in businesses in order learn more about customers and connect with your audience. He expalins that it is now very easy to learn about your customers thanks to social media sites like Facebook. It also allows you to further understand the needs of your customers. He also explains that social media is important to improve customer service, improves brand awareness and helps expand your businesses professional network. This article was very interesting and I encourage fellow students to read this blog. A link is provided below to read this article.
This week we had our final group meeting. At this meeting we finalized both the app and the marketing aspect of the project. We also completed the various other aspects of the project that must be completed. We were delighted to have finished the project in good time and we were happy to have worked together.
Why is Social Media Important for Businesses
Week 9
This week's eLab was to set up a Flickr account and upload photos and videos. We had to add titles and descriptions to the photos individually or as a batch. We also had to organize them into sets, add tags and share them with groups. Tags are very useful as they allow you to access your photos with ease and sets allow you to create collections of photos. I enjoyed participating in this eLab and I will definitely use it again in the future as I found it to be very similar to Instagram that I personally use frequently. Below is a screen-grab of my completed Flickr account.
This week we had another group meeting. At this meeting we had a chance to view the completed app. We were delighted with the outcome and began to finalize the marketing aspect of the project.
Week 7
This week's lecture focused on the idea of mash-ups. A mashup is an application that
combines data from two or more different external sources based on the theme of
the project. This would benefit group projects in terms of the marketing
aspect. We then discussed the three features of mash-ups which are combination, visualization and aggregation. We were then split into groups to discuss any
mash-ups we may have completed in the past and what mash-up we would create if
we were given the opportunity.
An interesting article I read this week was about mash-ups by Daniel Nations (Author of previous article). Daniels explains that a mash-up is just an application that takes information and shows it in a unique way. This definition allowed me to easily understand what a mash-up truly is. He went on to discuss how a mash-up is built and explains whether a mash-up contains or does not contain data from multiple sources. A link to the article can be find below.
In our fourth and final lab of the semester, we were given the task of creating a mash-up using Google Maps. The title of the mash- up is Heritage Oak Trees of Ireland and it shows all the locations in Ireland in which these trees are located. Each location is signalled as a pin and when a pin is selected, information about the tree is selected. Below is the completed mash-up.
What is a Mash-Up?
An interesting article I read this week was about mash-ups by Daniel Nations (Author of previous article). Daniels explains that a mash-up is just an application that takes information and shows it in a unique way. This definition allowed me to easily understand what a mash-up truly is. He went on to discuss how a mash-up is built and explains whether a mash-up contains or does not contain data from multiple sources. A link to the article can be find below.
In our fourth and final lab of the semester, we were given the task of creating a mash-up using Google Maps. The title of the mash- up is Heritage Oak Trees of Ireland and it shows all the locations in Ireland in which these trees are located. Each location is signalled as a pin and when a pin is selected, information about the tree is selected. Below is the completed mash-up.
What is a Mash-Up?
Week 6
This week we looked at communication through video. We discussed about synchronous
and asynchronous communication. Synchronous communication is direct
communication. For example, telephone. Asynchronous communication is the
transmission of communication without the coordination of sender/receiver. An
example of this would be an email or blog. We then discussed the
characteristics of a podcast. These include a series of digital media files,
audio or video and they are usually released and downloaded. We then discussed
the uses of a podcast. They can be used for general use, business use,
education use, entertainment use and for the news. We then focused on screen
casting. This is a digital movie in which the setting is partly a computer
screen. Tools of this would include Screencast - O - Matic, Copernicus and
Jing.
In this week’s e - lab, we were set the task of creating a screen cast video using Screencast-o-Matic. Screencast-o-Matic allows users to record the screen on their computer. This can be useful for people who want to show a step by step video guide on how to do a specific task. We were assigned the task to make a video of a simple Google image search and upload it onto our Youtube channels. I added a back track to the video. Below is the completed video.
In this week’s e - lab, we were set the task of creating a screen cast video using Screencast-o-Matic. Screencast-o-Matic allows users to record the screen on their computer. This can be useful for people who want to show a step by step video guide on how to do a specific task. We were assigned the task to make a video of a simple Google image search and upload it onto our Youtube channels. I added a back track to the video. Below is the completed video.
Week 5
This week we discussed designing and presenting content effectively which will hugely benefit us in completing our group
project. We were shown several different tools that can be used such as Prezi,
Mind Meister, Easel etc. We were then shown how to complete the process of
making info graphics using Gliffy. Its goal is to highlight the main points of
particular information to the reader rapidly and efficiently. We then ended
class with a short pop quiz which asked questions about the information we
learned in the last few weeks.
This week I read a very interesting article about Prezi written by John Orlando. (A link to the article can be found below). Orlando explains that Prezi is a more appealing and exciting method of distributing information then PowerPoint. Prezi allows us to create a single canvas of text, images, videos etc. He explains that the 'theory behind Prezi is that our ideas are not linear, but rather bundles of interconnected concepts that are better captured as whole with many parts.' I think this perfectly illustrates Prezi. I would normally use PowerPoint if I was doing a presentation. However, after the lecture, reading this article and participating in the eLab, I will definitely use Prezi for future presentations.
We also met for our third lab in Newstead G80. In this lab, we designed our first Prezi's. I have used Prezi many times and was delighted to further enhance my knowledge of this resource. Shane provided us with a list of steps in order to complete. We were told the importance of Prezi and how it can be used to convey information effectively. I chose to do my Prezi on this module, Social Computing and Media. A link to the Prezi is provided below.
This week we had a group meeting. At this meeting we gathered all the information together and began to create the app. We had a broad idea of what we wanted the app to look like so we had no problem using MIT Inventor. We then discussed the marketing aspect of the project and set tasks for each team member.
Prezi: A Better Way of Doing Presentations
My First Prezi
This week I read a very interesting article about Prezi written by John Orlando. (A link to the article can be found below). Orlando explains that Prezi is a more appealing and exciting method of distributing information then PowerPoint. Prezi allows us to create a single canvas of text, images, videos etc. He explains that the 'theory behind Prezi is that our ideas are not linear, but rather bundles of interconnected concepts that are better captured as whole with many parts.' I think this perfectly illustrates Prezi. I would normally use PowerPoint if I was doing a presentation. However, after the lecture, reading this article and participating in the eLab, I will definitely use Prezi for future presentations.
We also met for our third lab in Newstead G80. In this lab, we designed our first Prezi's. I have used Prezi many times and was delighted to further enhance my knowledge of this resource. Shane provided us with a list of steps in order to complete. We were told the importance of Prezi and how it can be used to convey information effectively. I chose to do my Prezi on this module, Social Computing and Media. A link to the Prezi is provided below.
This week we had a group meeting. At this meeting we gathered all the information together and began to create the app. We had a broad idea of what we wanted the app to look like so we had no problem using MIT Inventor. We then discussed the marketing aspect of the project and set tasks for each team member.
Prezi: A Better Way of Doing Presentations
My First Prezi
Subscribe to:
Comments (Atom)